AYU (pronounced Ay-Yoo) is the baby of two Irish sisters who decided that prices attached to decent makeup brushes was prohibitive and they wanted to change that. And as far as I can tell, they have made some damn lovely brushes that don't cost the earth.
I picked up 3 brushes:
AYU Buffer Brush €12.50
AYU Pro Blender Brush €5
AYU Blender Brush €5
Shipping cost €3.40 and the brushes arrived within a week.
Of the three the only one I am struggling with is the Pro Blender Brush. The white bristles are very thick and stiff making it a bit scratchy on my eyelid. I used it twice and I'm just not liking it.
But the other two are Bloody Lovely!
The AYU Blender Brush is soft and fluffy and feels beautiful on my skin. The bristles are longer than I am used to, but this doesn't stop it from doing its primary job: blending eyeshadow. Its not great at picking up colour from a pan, but because it does such a hell of a job at blending its not an issue. The handle is well balanced and feels comfy in my hand and it cleans easily, so this has found its way into my daily use.
The AYU Buffer Brush has been my go to foundation brush since I've had it. It is most similar to the Real Techniques Expert Face Brush, but the bristles on the AYU offering are longer and this makes it feel like its not as dense as the RT brush, but it is! The longer bristles makes it feel less dense, but it works just as well with my foundation, the soft bristles makes it a dream to use on my face.
The longer bristles also mean you can pinch the bristles together to create a perfect contouring brush. Soft and gentle but brilliantly precise, and then when you let the bristles go you can buff out the edges. I haven't used it with a powder foundation, but its done really well with cream and liquid foundation.
There are a few other bits that I'd love to try from AYU: 9 Colour Eyeshadow & Contour Palette is on sale for €15 at the minute and the wee Egg Brush Cleaner is a fiver and looks the biz for cleaning eyeshadow brushes in a hurry.
Have you tried anything from AYU? Would you?