Tuesday, 11 March 2014

Tempted’s Plus Size Model Competition Launched

Tempted, the plus-size fashion chain for women, has announced the launch of its annual Model Search competition, which could launch the career of Ireland’s next top curvy model.



Entrants are welcome from all walks of life, and should be a size 16 plus, over 18 years of age, and love clothes and fashion. Fifteen women from across Ireland will be selected for the final of the Tempted Boutique Model Search competition, to be held on Sunday 11th May this year, in the Crowne Plaza Hotel in Santry.  Entrants can apply online at www.tempted.ie or on Facebook www.facebook.com /temptedsize16to28, all they need is two photos and a few details about themselves.

The closing date for entries is Monday, 31st March, 2014.

The total Prize Package is worth over €3,000 and includes €1,000 Curvy Cash to spend in-store; a 2 night break in a top hotel; a fashion shoot with photographer Maria McGrail; a Make-up Course with The International Make-Up Academy; a skincare hamper from Irish Skincare Brand Bia Beauty; Gorgeous make-up from Elizabeth Arden; a pampering package at Mink Hand & Foot Spa; Dinner in Award winning restaurant La Banca in Lucan, a customised piece of jewellery from Lorna Gaffney White Design and the opportunity to represent the Tempted Brand and curvy women everywhere.


2014’s Face of Tempted will also have the amazing opportunity of signing with V Plus Model Agency, Ireland’s first agency catering exclusively for plus size models! In fact seven curvy ladies, who were finalists from the past two years of the Face of Tempted are now represented by V Plus Model Agency, so the competition is a great launching pad for a career in modelling.


The Tempted competition winner will model on Ireland AM, and take part in a fashion shoot for the stores.   Last year’s winner, thirty three year old Karen Williams from Johnstown, Co. Meath now combines modelling for Tempted with her career, working with adults with disabilities and challenging behaviour.

2013 winner Karen Williams 

According to Karen, “Winning the face of Tempted in 2013 boosted my self-confidence greatly and inspired me to wear different styles and colours of clothing. Tempted Boutique has an amazing owner and staff who were absolutely fantastic to work with.  It has been a truly great year with lots of different opportunities and experiences. Good luck to all entering the Face of Tempted this year.  Go for it girls ”.


Fashion is important to women of all sizes and shapes, and it is crazy that larger women are barely represented in fashion media and marketing, Rosemary Kearns says. “The average Irish woman is a 14-16 dress size, and yet most catwalk models are a size six to eight.  Magazine fashion shoots also feature beautiful clothes on overly slim models, so that most women cannot actually relate to the look at all.  Beauty comes in all shapes and sizes, and the fashion industry is only now beginning to cater for fashionable young women who are deemed plus-size, but are actually just average”, the champion of curvy fashion says.


The Tempted model competition, which is likely to attract 1,000 entries this year, will be judged by leading fashion stylist Cathy O'Connor, curvy model and model agency boss, Vicki Mooney, fashion photographer Maria McGrail, and Rosemary Kearns, the Tempted owner.


Established by Rosemary Kearns in 2003, Tempted now has boutiques in Raheny in Dublin and in Wexford town.  Selling gorgeous, fashionable plus-size women’s clothing for stylish young women, Tempted is one of the few Irish stores with beautiful, on-trend clothes for the size 16+ market.


Specialising in both stunning dresses and separates, Tempted stocks both classic and up-to-the-minute designs, and is a one-stop shop for the style conscious, with highly-affordable knitwear, jackets, jewellery and belts also stocked.  Many of their designs are exclusive to them in Ireland in curvy sizes, and exclusive doesn’t mean expensive!


(this is a press release, and I copied it word for word, because its pretty much flawless).

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